Kind of gives you a clear indication where Sun (NASDAQ: SUNW) is headed, doesn’t it?種可讓您清楚地表明Sun將在何處（納斯達克交易代碼： SUNW ）為首的，不是嗎？ It does give me a warm feeling too knowing Sun is so much committed to Java, a language I have been working on since 1996.它給我一個溫暖的感覺，太不知道太陽是這麼多致力於Java的，一種語言，我一直工作，自1996年以來。 The change will go into effect on Aug. 27.改變將生效， 8月27日。

“The Java brand and technology have evolved to be among the most pervasive on the internet, yielding extraordinary awareness for Sun and opportunity for the community that leverages it,” said Sun Micro Chief Executive Jonathan Schwartz in a statement. “ Java的品牌和技術已演變為其中最普遍的互聯網上，高產不平凡的憂患意識，孫和的機會，讓社會充分利用它，說： ”太陽微行政長官總裁Jonathan Schwartz在一份聲明。 via MarketWatch.透過市場。

Sun is clearly aiming for the services sector as I predicted several days ago in Sun Alumni mailing list.孫顯然是旨在為服務行業，正如我預言，數天前在孫校友郵寄名單。

Update:更新：
Jonathan Schwartz, CEO of Sun公司總裁Jonathan Schwartz ，總裁兼首席執行官孫 explained解釋 the rationale behind the new branding:背後的理據新的品牌：

Because Java touches nearly everyone - everyone - who touches the internet.因為Java的涉及近每一個人-每個人-誰涉及互聯網。 Hundreds of millions of users see Java, and its ubiquitous logo, every day.數以億計的用戶所看到的Java ，和其無處不在的標誌，每一天。 On PC’s, mobile phones, game consoles - you name it, wherever the network travels, the odds are good Java’s powering a portion of the experience.對PC的，移動電話，遊戲控制台-你的名字，而網絡旅遊，賠率是好的， J ava的供電部分的經驗。

What’s that distribution and awareness worth to us?什麼的分佈和認識，值得我們呢？ It’s hard to say - brands, like employees, aren’t expenses, they’re investments.這很難說-品牌，如僱員，都沒有開支，他們的投資。 Measuring their value is more art than science.衡量其價值的是更多的藝術作品超過科學。 But there’s no doubt in my mind more people know Java than Sun Microsystems.但毫無疑問，在我心目中更多的人知道的Java比Sun Microsystems公司。 There’s similarly no doubt they know Java more than nearly any other brand on the internet.有同樣毫無疑問，他們知道的Java以上的幾乎任何其他品牌在互聯網上。

I know that sounds audacious, but wherever I travel in the world, I’m reminded of just how broad the opportunity has become, and how pervasively the technology and brand have been deployed.我知道這聽起來大膽，但在何處我在旅途中，在世界上，我想起的只是如何廣泛的機會，已成為，以及如何pervasively技術和品牌已部署。 Java truly is everywhere. Java的真正無處不在。

Ask a teenager if they know Java, and they’ll point to their favorite mobile applications, the video uploader for their social network, or their game console.想問一個少年，如果他們知道， Java ，和他們會指向他們最喜愛的移動應用，影片上載他們的社會網絡，或其遊戲控制台。 As for working professionals, I had dinner with a financial analyst a few months ago who said he saw the Java launch experience “a few times a day” when accessing intranet applications - as did tens of thousands of his fellow employees.至於工作的專業人士，我共進晚餐的金融分析師幾個月前，誰稱，他看到Java的發射經驗， “數次天”時，訪問Intranet應用-像數以萬計的他的同胞僱員。 Daily.每日。 Global companies like Google and eBay (and Vodafone and Citigroup) are built on Java, every major PC manufacturer bundles Java upon shipment, as does every mobile phone manufacturer, and tens of millions of developers touch it every day in the world’s IT shops.全球公司一樣， Google和eBay （和沃達丰公司和花旗集團）是建立在Java的，每一個主要的電腦製造商捆綁的Java後，裝運，是否每一個手機製造商，以及數以千萬計的開發人員接觸，它每天都在世界各地的IT商店。 Students learn it to get college credits for computer science, and there are more Java courses on university campuses than we ever imagined.學生的學習，它獲得大學學分，計算機科學，有更多的Java課程，在大學校園比我們想像的。 Wherever it goes, Java brings limitless opportunity - to Sun, and to our partners that develop, use or deploy it.而這是不言而喻， Java和帶來無限的機會-孫，並為我們的合作夥伴開發，使用或部署。

He eulogized about the reach and brand value of Java & OpenOffice but significantly Solaris was left behind.他eulogized關於到達率和品牌價值的Java ＆ OpenOffice的，但顯著的Solaris留下。