eCPM, CPM, CTR, , .. . . ; .


/

= . Google AdSense , awstats webalizer. ( ). , bots, .. .

CTR =

100 ( ). CTR . /blackhat SEO . . CTR .

CTR :
1.
Google . ( ).

2. .
Google Heatmaps CTR. , /scrollbar.

3. . . , . splogs (spam blogs) buck! (price-per-click_ . , Google Yahoo . . , .

4. . . Google Google .

CTR CPM. . ; Yahoo & Google . Google AdSense, YPN ..
: . .

CPM =

eCPM () . , CPM. , eCPM.

eCPM = CPM - %

Google 30% ( ) eCPM 0.7 CPM.

eCPM = CTR ( ) 10

eCPM CTR. CTR, .

CTR 3% 20 (= 0.2$) eCPM = 3 X .2 X 10 = 6

= CTR /100

. 100 CTR .

= eCPM /1000

.
: 1000 eCPM .

eCPM . :

= CTR /100

CTR ( ), / . . .

; , . .