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With a global trend of dumping the CRT TVs, India is of no exception to the trend with the market of LCD TVs growing nearly at a rate of 100% per year. According to Display Search analysis the LCD TV market of India will surpass the CRT TV market by 2012. This growth is mainly driven by the introduction of digital broadcast like DTH, IPTV, STB cable etc. There are some major brands in Indian Market like Samsung, Sony, LG and Philips and some local Indian Brands like Videocon and Onida. The leader in LCD TV market in India is Samsung with 30% market share. The main competitor is Sony with 19% market share, followed by LG with 16%. Why Samsung has been able to get the top position in the Indian LCD TV market? Let us find the answer.

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