I accidentally stumbled upon a site ( spam-guard[dot]blogspot[dot]com ) which exists for the sole purpose of spamming. It is a spam blog or splog!

For sometime spammers have targeted blogs, first through comment spam and now increasingly through trackback spam. While bloggers are adopting measures like captcha and spam karma to thwart them they have turned to another direction.

Why spam others when you can create a spam blog on your own?

The challenges to such an approach are that you have to spend sometime in writing posts. It has to have contents which are interesting to users. And if you have a nothing to sell then there are only so many ways you can write about it. So what do you do?

Our spammer here ( http://www.blogger.com/profile/1424846 ) have written a script which automatically writes post which are random combination of words designed to target search engines for spam related queries. He then creates multiple links to the same content, randomized in order and in content to fool search engines. And then he creates several such blogs.

And he has many such blogs!

Why take all the trouble? He has ads on the site, guess by whom?

Interestingly I saw a post on JRoller ( http://jroller.com/page/cyblogue/weblog?anchor=last_thing_you_want_is ) complaining about a Spam Blog in JRoller. It was followed by a comment that Rick has blasted the blog into oblivion. Looks like Rick needs to be cloned for Blogspot :)

However such vigilantism may be ok in the small scale. I doubt even with hundreds of Rick clones they can eliminate such blogs from blogspot.