Imagine Company X provides a service.试想X公司提供了服务。 X is nice enough to offer it for free to education and non-profit sites. X是很好，足以提供它的免费教育和非营利性的网站。 However in exchange for the generosity ACME demands that education & non-profit sites place a link on all of their pages to two of X’s main products.然而，在交换的慷慨尖端要求教育与非营利性网站链接的地方，对他们所有的网页，以两个X的主要产品。 Would you consider that a你会认为这是 link scheme链接计划 which is in violation of Google’s Webmaster guidelines?这是在违反Google的网站管理员指南？ Think carefully before you answer for you may be surprised.仔细想一想之前，你的答案您可能会感到惊讶。

The那个 company in question (Automattic, creator of WordPress)公司在问题（ automattic ，创作者的WordPress ） specifically states:具体来说：

Free option自由选择

We can provide an API key completely free of charge for selected non-profits in exchange for some promotion, specifically links to WordPress.com and Akismet.com on each of the protected blogs.我们可以提供一个API的关键，完全是免费的，为选定的非利润，以换取一些推广，特别是链接到wordpress.com和akismet.com对各个保护博客。 What’s required ?有什么要求 ？

* A link to akismet.com on every page. *链接到akismet.com在每个网页上。
* A link to wordpress.com on every page. *链接到wordpress.com在每个网页上。
* Contact us with your key and website after you’ve added the links, so we can check the links and mark your key so it doesn’t trigger our anti-abuse systems. *联系我们与您的关键和网站后，您添加的链接，所以我们可以检查链接和马克您的关键，所以不会触发我们的反滥用系统。

Here is the code for the links:这里是代码的链接：

Protected by Akismet保护akismet
Blog with WordPress博客与在WordPress

Do you see a nofollow anywhere, cause I don’t.你看到一个nofollow在任何地方，原因我不会这样做。 Also the link is not optional (as in out of love or gratitude), it is compulsory.此外，联汇制度是不是可选的（如在出爱情或感谢） ，它是强制性的。
However Google Webmaster guidelines不过在Google网站管理员指南 state状态 that:即：

Not all paid links violate our guidelines.并非所有的付费链接，违反了我们的指引。 Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results.购买和销售链接的是一种正常的一部分，经济的网络时，做了作广告用途，而不是操纵搜索结果。 Links purchased for advertising should be designated as such.联系购买广告应被指定为此类。 This can be done in several ways, such as:这是可以做到在几个方面，如：

* Adding a rel=”nofollow” attribute to the tag *加入的rel = “ nofollow ”属性来标记
* Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file *重定向链接到一个中间的网页是阻止来自搜索引擎的同一个robots.txt文件

Is this a link scheme?这是一个链接计划？ I am somewhat confused as it is being openly done by Automattic, a well-known company behind popular WordPress software.我有点困惑，因为这是公然做automattic ，某知名公司的背后流行的WordPress软件。 Are the rules different for WordPress than for the rest of us?是规则不同的WordPress比我们其余的呢？
What do you think?您怎么看？ Matt?马特？