AdSense廣告 Google AdSense is known for its uncanny relevance in serving context sensitive ads. Google AdSense是已知其離奇的相關服務，內容敏感的廣告。 Its competitors like Yahoo Publisher Network and Kontera aren’t being able to make significant inroads to AdSense / AdWords customer based primarily due to relevance, perceived or otherwise.其競爭對手，例如雅虎出版商網絡和kontera是不能夠作出重大進展到AdSense / AdWords客戶基礎，主要是由於相關性，知覺或以其他方式。 However recently I am starting to see completely irrelevant ads as far as contextuality.但最近我開始看到完全不相關的廣告，據contextuality 。 The problem is deeper than simple not having relevant ads or even CPC ads.問題是，深度超過簡單的不相關的廣告，甚至中共的廣告。 I suspect the problem is in the algorithm.我猜想，問題是在該算法。

I have included a screeshot of an AdSense ad displayed for my recent article on我已包括了screeshot的AdSense廣告顯示我最近的文章 WordPress comment spam prevention plugins在WordPress垃圾評論預防插件 . 。 The ads on the top of the page are relevant which indicates that the page has been scanned and processed by Google AdSense media bots.該廣告在網頁上方的是有關表明該網頁已被掃描和處理的Google AdSense媒體的bot 。 However in the second ad slot, as shown, the displayed ad is about the impending marriage of two popular Indian movie stars (Aishwarya Rai & Abhishek Bachchan).但在第二次的廣告位置，如圖所示，顯示的廣告是關於即將結婚的兩個熱門印度電影明星（艾什瓦爾雅清萊＆ abhishek bachchan ） 。 The ad is obviously not contextually relevant.廣告顯然不是與內容相關的。 However it is probably relevant to some Indians who are interested in the love life of their movie stars, which I am not.不過，可能是相關的一些印度人誰有興趣參加的愛情生活，他們的電影明星，我不是。 This is not a mistake.這不是一個錯誤。 This is very likely intentional.這是很可能故意的。 You have to understand that I am connecting from India, a fact that is known to Google Ad servers.你必須明白，我連接來自印度，一個事實是眾所周知的Google廣告服務器。 The logic is that Google algorithm designers suspect that Indian’s by and large will be interested in general topics like movie or say dating.邏輯是Google算法的設計者懷疑，印度的和大會有興趣在一般主題一樣，電影或說約會。 So Google has shifted, in this case, the contextuality from content to location (of the viewer).因此Google已轉移，在這種情況下， contextuality從內容到位置（觀眾） 。 While it sounds good in theory, such approach is fraught with danger in terms of losing relevance.雖然它聽起來好從理論上講，這種做法是充滿了危險，在條款失去意義。

Let’s take this simple example.讓我們借這個簡單的例子。 The viewers of my site are mostly technically oriented and will most likely be looking for Java or WordPress articles, code, software etc. And while they are doing it, it is very likely that they will not be looking for Angelina Jolie or Aishwarys Rai as is in this case.觀眾對我的網站，大多在技術上為導向，將最有可能尋找Java或在WordPress文章，代碼，軟件等，而他們這樣做，很可能他們不會找安潔莉娜裘莉或aishwarys清萊作為就是在這種情況下。 While such ads may truly be relevant for some, overall such ads can only cheapen the content of the blog instead of enriching them.而這類廣告可真正相關的一些，總體這類廣告只能cheapen內容的博客，而是豐富他們。 It may sound good in paper, but Google location sensitive ads should be deployed only in very limited cases and when there isn’t any context sensitive ads.這聽起來可能是好的文件，但Google的位置敏感的廣告，應部署只能在非常有限的情況下，當不存在任何內容敏感的廣告。