AdSense广告 Google AdSense is known for its uncanny relevance in serving context sensitive ads. Google AdSense是已知其离奇的相关服务，内容敏感的广告。 Its competitors like Yahoo Publisher Network and Kontera aren’t being able to make significant inroads to AdSense / AdWords customer based primarily due to relevance, perceived or otherwise.其竞争对手，例如雅虎出版商网络和kontera是不能够作出重大进展到AdSense / AdWords客户基础，主要是由于相关性，知觉或以其他方式。 However recently I am starting to see completely irrelevant ads as far as contextuality.但最近我开始看到完全不相关的广告，据contextuality 。 The problem is deeper than simple not having relevant ads or even CPC ads.问题是，深度超过简单的不相关的广告，甚至中共的广告。 I suspect the problem is in the algorithm.我猜想，问题是在该算法。

I have included a screeshot of an AdSense ad displayed for my recent article on我已包括了screeshot的AdSense广告显示我最近的文章 WordPress comment spam prevention plugins在WordPress垃圾评论预防插件 . 。 The ads on the top of the page are relevant which indicates that the page has been scanned and processed by Google AdSense media bots.该广告在网页上方的是有关表明该网页已被扫描和处理的Google AdSense媒体的bot 。 However in the second ad slot, as shown, the displayed ad is about the impending marriage of two popular Indian movie stars (Aishwarya Rai & Abhishek Bachchan).但在第二次的广告位置，如图所示，显示的广告是关于即将结婚的两个热门印度电影明星（艾什瓦尔雅清莱＆ abhishek bachchan ） 。 The ad is obviously not contextually relevant.广告显然不是与内容相关的。 However it is probably relevant to some Indians who are interested in the love life of their movie stars, which I am not.不过，可能是相关的一些印度人谁有兴趣参加的爱情生活，他们的电影明星，我不是。 This is not a mistake.这不是一个错误。 This is very likely intentional.这是很可能故意的。 You have to understand that I am connecting from India, a fact that is known to Google Ad servers.你必须明白，我连接来自印度，一个事实是众所周知的Google广告服务器。 The logic is that Google algorithm designers suspect that Indian’s by and large will be interested in general topics like movie or say dating.逻辑是Google算法的设计者怀疑，印度的和大会有兴趣在一般主题一样，电影或说约会。 So Google has shifted, in this case, the contextuality from content to location (of the viewer).因此Google已转移，在这种情况下， contextuality从内容到位置（观众） 。 While it sounds good in theory, such approach is fraught with danger in terms of losing relevance.虽然它听起来好从理论上讲，这种做法是充满了危险，在条款失去意义。

Let’s take this simple example.让我们借这个简单的例子。 The viewers of my site are mostly technically oriented and will most likely be looking for Java or WordPress articles, code, software etc. And while they are doing it, it is very likely that they will not be looking for Angelina Jolie or Aishwarys Rai as is in this case.观众对我的网站，大多在技术上为导向，将最有可能寻找Java或在WordPress文章，代码，软件等，而他们这样做，很可能他们不会找安洁莉娜裘莉或aishwarys清莱作为就是在这种情况下。 While such ads may truly be relevant for some, overall such ads can only cheapen the content of the blog instead of enriching them.而这类广告可真正相关的一些，总体这类广告只能cheapen内容的博客，而是丰富他们。 It may sound good in paper, but Google location sensitive ads should be deployed only in very limited cases and when there isn’t any context sensitive ads.这听起来可能是好的文件，但Google的位置敏感的广告，应部署只能在非常有限的情况下，当不存在任何内容敏感的广告。