Spreading some click-love�� The future of free web ɢ��һЩ�������δ����ѵ���ҳ
I have seen references in web-pages requesting visitors to show their appreciation or help by clicking on the advertiser's link.��������������ҳ��Ҫ���ÿ�����ʾ���ǵ����ͻ�Э��ͨ�������ͻ������ӡ� Such desperate methods are of questionable ethics as it provides unwanted clicks for the advertisers, who pays for them.���־���ķ���������������?��Ϊ���ṩ�˲���Ҫ�ĵ�����ڹ��ͻ���˭֧�������ǡ� On the other hand they help the site owner in the short term, undermining the cpc model in the long term.����һ���棬���ǰ�����վ�������ڶ����ڣ��ƻ��˵���ģ���ڳ�Զ�� And I am sure people who would be otherwise unwilling to donate would love to spread some of the click-love, as it makes them feel good for accessing the services of the site without paying a penny.�������˻���˭������Ը���������ɢ��һЩ������飬��Ϊ��ʹ���Ǹ��ܵ����õķ��ʷ�����վû��֧��һ��һ���� With Firefox way of tabbed browsing, you don't even have to view the ad contents!��Firefox�ķ�ʽѡ�ʽ��������������ã��Բ鿴������ݣ� However it cannot work in the long run.�����ܹ����ij�Զ֮�ơ�
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February 1st, 2005 at 5:37 am 2005��2��1��������05ʱ37��
I agree about the questionable ethics of encouraging readers to click advertising links for products that they don��t have any interest in. That��s just being greedy.��ͬ�������������?������ߵ��������ӵIJ�Ʒ������û���κ�����Ӣ��˵��ֻ��̰����
As for no-charge Web content: there will always be people like me who don��t see the need to turn everything into a money-making operation.����û�и�����ҳ���ݣ������������������˭����Ϊ����Ҫ����һ�ж����Ǯ�������� My own website exists for the purpose of giving me a personal soapbox.���Լ�����վ���ڵ�Ŀ�ģ�����һ�����˱��ݡ� It is enough that I subject my readers to my viewpoints; I would never demean my readers by also subjecting them to advertising.���Dz����ģ������ҵĶ��ߣ����ҵĹ۵�;�Ҵ����������ҵĶ��ߣ�Ҳ�ܵ����ǵĹ�档
February 1st, 2005 at 5:50 pm 2005��2��1��������5ʱ50��
Doug,����
Sure, there will always be sites to subject readers to their viewpoint or to propagate their viewpoints.��Ȼ��Ҳ�н�ʼ����վ�ܵ�������۵�����Լ��Ĺ۵㡣 However I think they will cease over time to dominate the web contents as it is today.��������Ϊ���ǽ�ֹͣһ��ʱ����������ҳ���ݣ���Ϊ���ǽ��졣 How long do you think Newspapers like NYT will post contents for free?��ã�����Ϊ��ֽһ��ŦԼʱ����������������ѵ��� Soon they will provide teasers only and request you to subscribe to get the full contents.���ã����ǽ��ṩ��ЦֻҪ���㶩�ĵõ���ȫ�����ݡ� In fact many do it even today.��ʵ�ϣ��ܶ���������ʹ���˽��졣 Now instead of purchasing NYT, Washington Post and tons of other newspaper subscriptions, wouldn��t you prefer to buy a single subscription and get seamless access to all these news sites?���ڲ��ǹ���ŦԼʱ������ʢ���ʱ��Ͷֵ�����ֽ�Ķ��ģ�������ϲ������һ����һ�Ķ��ĺ�ȡ�õ�����룬������Щ������վ��
Not everything should be or will be a money making operation.����һ�ж�Ӧ���ǻ���һ��Ǯ�������� There are always projects of love and passion.������һЩ��Ŀ�İ��ĺ����顣
My thoughts here are on a macro scale of things.�ҵ�˼���������ǶԺ�۳߶ȵ����顣
What are your thoughts on the macro scale of things?ʲô������뷨���ں�۹�ģ�Ķ����أ�
February 6th, 2005 at 8:45 am 2005��2��6������8ʱ45��
Having worked for sites that relied heavily on advertising dollars to keep running, I know that in the past it has been really difficult to get advertisers to buy into web advertising in the past.��������վ����������������뱣�����У���֪�����ڹ�ȥ��һֱ��ĺ��ѵõ����ͻ��Ĺ����������ڹ�ȥ�ġ�
However, there has been a shift lately where companies are moving away from traditional media, TV and Radio and putting their money into interactive ads on some of the larger websites out there.������һ��ת�䣬���Ĺ�˾����Զ�봫ͳý�壬���Ӻ͵�̨���������ǵ�Ǯ����������һЩ�ϴ����վ�С� I think you��ll see more of this in the future, but it has to be for interactive ads where the user can directly be involved in the experience.������ῴ���������δ�������ӣ��������Ϊ�������ĵط����û�����ֱ�Ӳ��룬�ھ��顣
March 14th, 2005 at 5:58 am 2005��3��14��������05ʱ58��
Interactive or not I think by and large the free web model has to end.������û�У��Ҿ��úʹ�����ѵ���·ģ���ѽ��� It may still exist for niches like people posting content for love like Doug or some sites sustaining on interactive and relevant ads as Steven mentions.�������Ȼ���ڣ�Ϊ��������һ����������Ϊ��������ijЩ��վ�ϳ�������صĹ�棬��Ϊʷ�ٷ��ἰ�� However this cannot work for the masses.�����ⲻ�ܹ�����Ϊ����Ⱥ�ڡ� The market is much too small to sustain the current industry.�г���̫��С����ά��Ŀǰ�IJ�ҵ��
March 14th, 2005 at 6:35 am 2005��3��14��������06ʱ35��
[...] uture of free web (take 2) in software and content I had posted previously that the free web has to move towards a paid-for-content web model. [ �� �� ] uture����ѵ���ҳ�� 2 ���������������������������ѵ���·������֧��Ϊ��ҳ���ݵ�ģʽ�� [...] [ �� �� ]