I noticed something funny with this site’s statistics.我注意到一些有趣的与此网站的统计数据。 On average people are spending 4 minute 8 seconds on the site.对人民的平均消费4分钟8秒在该网站上。 That has to be good, right?已成为好，对不对？ However the bounce rate is hovering at 70% according to Google Analytics.不过，退回率是徘徊于70 ％根据Google分析。 What does both these figures translate to?什么都这些数字翻译呢？

Any suggestion in improving the bounce rate or increasing the average time on site are welcome.任何建议，在改善退回率或增加的平均网站停留时间是值得欢迎的。

Update: I drilled-down in the bounce rate data and realized something extremely encouraging.更新：我操练式在退回率数据，并实现了一些非常令人鼓舞。 My bounce rate is primarily from search engine traffic.我的退回率，主要是从搜寻引擎的流量。 I expect, nay hope, that the bounce rate from search engine traffic be higher for obvious reasons.我期望，在NaY希望，退回率从搜寻引擎的流量较高，出于明显的原因。