I noticed something funny with this site's statistics. On average people are spending 4 minute 8 seconds on the site. That has to be good, right? However the bounce rate is hovering at 70% according to Google Analytics. What does both these figures translate to?

Any suggestion in improving the bounce rate or increasing the average time on site are welcome.

Update: I drilled-down in the bounce rate data and realized something extremely encouraging. My bounce rate is primarily from search engine traffic. I expect, nay hope, that the bounce rate from search engine traffic be higher for obvious reasons.