Google Inc. will begin distributing online video ads later this week, diversifying beyond the static text ad messages that generate most of its profits today. Google公司将开始派发在线视频广告本星期晚些时候，多样化，超越静态的文字广告信息产生它的大部分利润今天。

Video ads, announced late Monday, will affect thousands of Web sites that rely on Google AdSense to post contextual ads on a web page.视频广告，宣布周一晚，将影响成千上万的网站依赖于Google AdSense的发布与内容相关的广告在网页上。

The video ads can last for as long as two minutes.视频广告可以持续，只要两分钟。

Google isn’t allowing the video ads to appear on its own search site yet. Google是不容许的视频广告出现在自己的搜索网站。

Google’s shares gained 93 cents Monday to close at $370.95 on the Nasdaq Stock Market. Google的股价上涨了93美分，周一，收于三百七十零点九五美元在纳斯达克市场。

“A certain segment of advertisers have told us that they want richer and more engaging messaging capability,” said Gokul Rajaram, product management director of Google’s AdSense program. “某一部分广告客户告诉我们他们想要更丰富和更从事信息的能力，说： ” gokul rajaram ，产品管理总监Google的AdSense计划。 via通过 Yahoo News雅虎新闻

Google video ads will display graphics promoting video ads. Google视频广告将显示图形，促进视频广告。 It won’t be played unless a viewer clicks on a play button.它不会发挥，除非观众点击一个播放按钮。 I think this will lead to more qualified leads.我认为这将导致更多合格的线索。 I hope Google gives higher CTR for these ads.我希望在Google给出了较高的点击率，为这些广告。