Google has released new anti-fraud measures that provides its advertisers reports of invalid clicks through its AdWords system. Google�w�g���G�s���ϻR���I�A�W�w��s�i�Ȥ᪺��i�L���I���q�L��AdWords�t�ΡC

Advertisers that use Google AdWords can now run campaign and account performance reports that include data about invalid clicks.�s�i�Ȥ�ϥ�Google AdWords�{�b�i�H�B��B�ʩM�b��ĪG��i�A�]�A�L���I���ƾڡC They can choose to see the number of invalid clicks as well as the percentage of invalid clicks out of total hits that occurred during a given time frame.�L�̥i�H��ܬݨ쪺�L���I�����ơA�H�ΩҦ�ʤ���L���I���X�w���A�@�o�ͦb�@�ӯS�w�ɶ��ج[�C The numbers show malicious activity that Google has caught and removed from the advertisers' accounts.�Ʀr��ܡA�c�N���ʡA Google�w�g�Q���A�è��q�s�i�Ȥ᪺�b��C

This will highlight the extent of click-fraud problem.�o�N��X���{�סA�I���۶B���D�C Also it will allow advertisers to check Google's click-fraud detection system against their own research.�]�N���\�s�i�Ȥ��ˬdGoogle���I���۶B�˴�t�ι�L�̦ۤv����s�C

I applaud any���g������ effort by Google to reduce click-fraud��Google���V�O�A�H����I���۶B as that will continue to ensure the long-term viability of PPC (pay-per-click) model.�]���o�|�~��T�O����ͦs��O��PPC �]�C���I���I�O�^�Ҧ��C