Google Provides Click-Fraud Stats For AdWords Advertisers Google提供的点击欺诈统计为AdWords广告客户
Google has released new anti-fraud measures that provides its advertisers reports of invalid clicks through its AdWords system. Google已经公布新的反舞弊的措施,规定其广告客户的报告无效点击通过其AdWords系统。
Advertisers that use Google AdWords can now run campaign and account performance reports that include data about invalid clicks.广告客户使用Google AdWords现在可以运行运动和帐户效果报告,包括无效点击数据。 They can choose to see the number of invalid clicks as well as the percentage of invalid clicks out of total hits that occurred during a given time frame.他们可以选择看到的无效点击次数,以及所占的百分比无效点击出安打,共发生在一个特定时间框架。 The numbers show malicious activity that Google has caught and removed from the advertisers’ accounts.数字显示,恶意活动, Google已经被捕,并取消从广告客户的帐户。
This will highlight the extent of click-fraud problem.这将突出的程度,点击欺诈问题。 Also it will allow advertisers to check Google’s click-fraud detection system against their own research.也将允许广告客户检查Google的点击欺诈检测系统对他们自己的研究。
I applaud any我赞扬任何 effort by Google to reduce click-fraud由Google的努力,以减少点击欺诈 as that will continue to ensure the long-term viability of PPC (pay-per-click) model.因为这会继续确保长期生存能力的PPC (每次点击付费)模式。
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