Google Provides Click-Fraud Stats For AdWords Advertisers

Google has released new anti-fraud measures that provides its advertisers reports of invalid clicks through its AdWords system.

Advertisers that use Google AdWords can now run campaign and account performance reports that include data about invalid clicks. They can choose to see the number of invalid clicks as well as the percentage of invalid clicks out of total hits that occurred during a given time frame. The numbers show malicious activity that Google has caught and removed from the advertisers’ accounts.

This will highlight the extent of click-fraud problem. Also it will allow advertisers to check Google’s click-fraud detection system against their own research.

I applaud any effort by Google to reduce click-fraud as that will continue to ensure the long-term viability of PPC (pay-per-click) model.