Google Plans To Axe 300 DoubleClick Staff in USA Following Acquisition; Freezes Hiring ¹Ì±¹¿¡¼ ±¸±Û °èȹÀ» ´ÙÀ½°ú °°Àº ¼öÁý µµ³¢ 300 µÎ ¹ø Á÷¿ø; µ¿°á ä¿ë
The "do no evil" mantra of Google is slowly fading into oblivion as Google, like any other large corporation, plans to axe 300 jobs from newly acquired DoubleClick Inc. This is the first time that Google has made significant job cuts. "ÇÏÁö ¾Æ´Ï Çϸ®´Ï"±¸È£ÀÇ ¼èÅ𸦠¼¼È÷ ¸Á°¢ ±¸±ÛÀº ±¸±Û, ¿©´À ´Ù¸¥ ´ëÇü °ø»ç, µµ³¢ 300¿¡¼ ÀÛ¾÷ °èȹÀ» »õ·Î ÀμöÇÏ´Â °ÍÀº À̹øÀÌ Ã³À½ µÎ ¹ø Ŭ¸¯ ±¸±ÛÀº Àοø °¨ÃàÀÌ Áß¿äÇÕ´Ï´Ù.
DoubleClick employs another 300 people worldwide, including UK, France, Germany, Hong Kong, China, Australia and Singapore. ¶Ç ´Ù¸¥ 300 ¸íÀÌ Àü¼¼°è µÎ ¹ø Á÷¿øÀ» Æ÷ÇÔÇÑ ¿µ±¹, ÇÁ¶û½º, µ¶ÀÏ, È«Äá, Áß±¹, ¿À½ºÆ® ·¹ÀÏ ¸®¾Æ, ½Ì°¡Æ÷¸£ÇÕ´Ï´Ù. These overseas employees could also be laid off in the future as the integration process continues, Google warned. ÀÌ·¯ÇÑ ÇØ¿Ü Á÷¿øÀÇ ÈÞÁ÷ ¹Ì·¡ÀÇ ¼öµµ·ÎÀÇ ÅëÇÕ °úÁ¤ÀÌ °è¼Ó ±¸±Û °æ°íÇÕ´Ï´Ù.
DoubleClick's helps companies to run targeted online advertising campaigns and was an early innovator in online advertising. µÎ ¹øÀÇ ¿Â¶óÀÎ ±¤°í Ä·ÆäÀÎÀ» ÅëÇØ ±â¾÷À» Ÿ°ÙÀ» ½ÇÇàÇϰí Çõ½ÅÀûÀÎ ¿Â¶óÀÎ ±¤°í°¡ Á¶±âÇÕ´Ï´Ù.
Google had over 16,800 employees worldwide at the end of 2007. ±¸±Û 16,800°¡ ³Ñ´Â Á÷¿ø ³¡¿¡ 2007 ³â ¼¼°èÇÕ´Ï´Ù.
Omniously Google's executives recently said that they plan to scale back hiring at the company. ÃÖ±Ù¿¡ µû¸£¸é omniously ±¸±ÛÀÇ °æ¿µÁøÀº ȸ»ç¿¡¼ ±×µéÀÌ °èȹÀ» °í¿ëÇÏ°í ±Ô¸ð¸¦ Ãà¼ÒÇÕ´Ï´Ù.
According to Citigroup analyst Mark Mahaney and Bank of America analyst Brian Pitz, Google¡¯s paid clicks were up 3.1 percent in February from a year ago. ¾Ö³Î¸®½ºÆ®¿¡ µû¸£¸é ¾¾Æ¼±×·ì°ú ¹ðÅ© ¿Àºê ¾Æ¸Þ¸®Ä« ¾Ö³Î¸®½ºÆ® ºê¶óÀ̾𠸶ũ mahaney ÇÍÃ÷ ', ±¸±ÛÀÇ ÁöºÒÀ» Ŭ¸¯ÀÌ 1 ³â Àü 3.1 %¿¡¼ 2 ¿ù¿¡´ÂÇÕ´Ï´Ù. That growth rate follows a 0.3 percent decline in January. ±× ¼ºÀå ¼Óµµ´Â 0.3 % °¨¼ÒÇÑ ³â 1 ¿ù ´ÙÀ½°ú °°´Ù. If you factor out the extra day in February 2008, Google¡¯s paid click growth was flat. ¹ÛÀ¸·ÎÇÏ´Â °æ¿ì ¿©ºÐ ÇÏ·ç ¿äÀÎ ³â 2 ¿ù 2008 ³â ±¸±ÛÀÇ À¯·á ¼ºÀåÀÌ Æò¸éÀ» Ŭ¸¯ÇÕ´Ï´Ù.
Overall, comScore reported February searches on Google¡¯s US sites were up 30 percent from a year ago indicating a deceleration of growth from January. Àü¹ÝÀûÀ¸·Î 2¿ù comscore º¸µµ ±¸±ÛÀÇ ¹Ì±¹ »çÀÌÆ®°¡ °Ë»ö¿¡ 1 ³â ÀüÀÇ 30 %¿¡¼ 2007 ³â 1 ¿ù ³ªÅ¸³»´ÂÀÇ ¼ºÀå °¨¼ÓÇÕ´Ï´Ù.
All of these makes me wonder whether 300 doubleclick employees are just the tip of the proverbial iceberg. 300 µÎ ¹ø ¿©ºÎ¸¦ ÀÚ´ÂÁö ÀÌ·¯ÇÑ ¸ðµç Á÷¿øµéÀº ´ÜÁö ºù»êÀÇ Àϰ¢¿¡ ¼Ó´ãÇÕ´Ï´Ù.
Filed under ¹Ø¿¡ Company ȸ»ç , Google ±¸±Û , Headline News Çìµå ¶óÀÎ ´º½º , Web À¥ , Web Services À¥ ¼ºñ½º | |
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