Nobody is a happier loser than Google when it lost the auction to win the highly coveted premium wireless spectrum to Verizon. �ƹ����� �װ��� �Ҿ� ���Ⱦ�� �� �ູ�ϰ� �й� ���ۺ��� ���� ������ ��ſ��� �̱�⿡�� �������� �����̾� ���� ����Ʈ�����մϴ�.

The premium wireless spectrum (C block) would have cost Google $4.7 billion, inadvertently thrusting the company into the wireless business and could have sent Google��s shares even lower. �� �����̾� ���� ����Ʈ�� (c ���)�� ���� 47��޷� ���, �Ǽ��� ���Թ����� ȸ���� ���� ����Ͻ��� ������ �ֽĵ� ���� �� �־� �����մϴ�.

Google promised to bid at least $4.6 billion if FCC imposed some openness condition to it. ���� 4,600,000,000�޷� ��� �ּ� ����� ����� fcc�� �ΰ� ������ �Ϻ� �����մϴ�. FCC complied so Google was forced to fulfil its promise. ������ ������ fcc ���� �׷��� �� ����� �����մϴ�. Google top management spent several anxious days until Verizon bid marginally higher at $4.74 billion and won the auction. ���� �ְ� �濵�� ����ϰ� �� ���� ���� �������� �������ϱ� ����� ���� �Ҿ� �� 4,740,000,000�޷��� ���� ����մϴ�.

Google primary goal was to trigger the openness conditions. ���� 1 �� ��ǥ�� ���� ������ �����Ͻʽÿ�.
Source: New York Times ��ó : ���� Ÿ����

In retrospect it was a strategically brilliant move, especially as it lost the war it never intended to win in the first place. ������ �װ��� �������� ���� ���� �߱���, Ư�� ������ �װ����� �װ��� �Ҿ� ���Ⱦ�� ù��° ��ҿ��� �¸��ϱ� ���� �ǵ��� ��������մϴ�.