Q: What is Google Payment System, or GBuy?

A. Press has nick-named it GBuy; We have not announced a payment system name yet.

We are focused on advertiser satisfaction. In studying what advertisers do, the more quickly we can get the advertise to buy cycle to close, the happier our advertisers are (our customers, the people who pay our bills). We built and are testing systems that allow a customer of an advertiser to purchase and fulfill things more quickly than through other mechanisms.

Very important to know that it is targeted at advertisers, not at general consumers….Not like PayPal at all.

Very soon will be in Beta.

via ZDNet

So it is targeted at advertisers, not consumers? I think Google is giving out mixed signals here. Looking forward to see what it actually turns out to be.