Another iPhone app is out in the market and there isn't anything exciting about it .So why am I? Well the ability to produce soft focus effect photos on your iPhone is not new. But FocalLab has the choice of 3 filter styles, which includes Soft Focus, Zoom Blur and Motion Blur. In addition to these effects you can also convert your photos to Black and White.

If you have used the likes of PhotoFx, then the only reason for you to go for this is to see zoom and motion blur into action. Soft focus is better in that anyway.

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Again at the price of $ 2.99, its still economically less attractive with lesser options.  But its very easy to use with lots of features and shortcut ways to work with the photos.

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So give it a try if you love exploring new apps.