太陽 Jonathan Schwartz is probably the highest profile individual to blog as CEO of Sun Microsystems, a Fortune 500 company.公司總裁Jonathan Schwartz可能是最引人注目的個人博客作為首席執行官的Sun Microsystems ，財富500強企業。 But that is not what this article is about.但這並不是什麼此文章是有關。 It is instructive to note how he leverages his這是有啟發性地注意到，他如何利用他的 blog博客 to communicate with share-holders and Sun customers.溝通與分享-持有人及Sun的客戶。

Jonathan was blogging before he became CEO of Sun and he continued blogging after that.喬納森是博客之前，他成為總裁兼首席執行官孫和他續稱的博客後。

Immediately after the announcement of a後，立即宣布了一項 massive layoff at Sun大規模的裁員在Sun , Schwartz blogs about the press release with ，施瓦茲的博客關於新聞發布與 gory details血淋淋的細節 , reviewing the thought processes behind these decisions and providing “color on our going forward market focus and R&D priorities”. ，檢討思想的過程背後的這些決定，並提供“色彩對我們向前邁進的重點市場和研發的優先事項” 。 This could as well be a primer on how a CEO should blog and how to communicate hard decisions.這可能也是一個引物就如何執行長應博客，以及如何溝通艱難的決定。

The comments add more perspective to this entry with a couple of disgruntled Sun customers in the fray.評論添加更多的角度來此項目與一對夫婦的不滿， Sun的客戶在該行列。 Apparently he doesn’t address his comments which is understandable given his priorities.顯然，他不解決他的意見，這是可以理解的，他的優先次序。 However it might be better if he had someone on his staff trying to address some of the issues raised in the comments.不過它可能會更好，如果他曾有人對他的工作人員試圖解決的一些問題提出了意見。

Today blogging has become an important communication tool for corporations.今天的博客已成為一個重要的溝通工具公司。 It can be leveraged to reach customers and share-holders easily and cheaply.它可以槓桿，以達到客戶和份額持有人很容易和便宜。 It has its own dangers too.它有它自己的危險。 An interactive media like blogging allows customers to easily air their discontent which can easily be viewed by a worldwide audience in a matter of minutes. 1互動媒體一樣，博客讓客戶可以輕鬆地空氣他們的不滿，可以很容易被認為全世界的聽眾在短短幾分鐘。 Hence any serious issues raised must be promptly addressed to prevent snowballing into a PR catastrophie.因此，任何嚴重的問題所提出的，要及時處理，以防止滾雪球成為一個公關catastrophie 。 Overall blogging makes a corporation more responsive and attuned to customer needs.博客的整體，使公司更順應民情，順應顧客的需求。