With blogs proliferating at breakneck speed, it's no wonder that a market is emerging for developers of search engines that find and aggregate all of this fringe content. But just like any other Jacks climbing the beanstalk of an untapped business opportunity, these aggregators of Really Simple Syndication feeds are sure to wake the giants of Internet search.

Market consolidation is already under way among companies that deliver RSS-related technology. NewsGator Technologies Inc. Tuesday announced it has acquired Bradbury Software to gain access to its FeedDemon Windows-based desktop RSS aggregator and TopStyle CSS/xHTML editor for Windows.

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