Amazon is preparing to launch its own portable digital music player in direct competition to Apple's iPod. �Ƹ����� �ڽ��� �޴�� ������ ���� �÷��̾ ������ �غ��ϰ� �������� ������ ������ �������մϴ�. The plan is interesting for its business model. �� ��ȹ�� ���� ����� ��� �����մϴ�. It plans to offer unlimited download on a monthly or yearly fee. ������ �ٿ�ε带 ��ȹ�ϰ��ִ� �� �Ǵ� ���� ����� �����մϴ�.

Instead of selling music at 99 cents each (iPod model) Amazon plans to allow unlimited download for a monthly or yearly fee. ������ ������ �Ĵ� ��� 99 ��Ʈ (������ ��) �Ƹ��� ������ �ٿ�ε带 ��� ��ȹ�� �� �Ǵ� ���� �������մϴ�. When the user stops the scheduled payments, the music player will be disabled. ���� ������ �����ϸ� ����ڴ� ���� �÷��̾ ��Ȱ��ȭ�˴ϴ�. The monthly fee is likely to range from $5-15 per month based on similar offerings in the past. �� ����� 1 ���� ���ɼ��� ������ ��� 5-15 �޷����� ��ſ� ������ �����մϴ�.

Previously such efforts were not very successful due to the clumsiness of the software and usage. �̷��� ����� �״��� ���������� ���� ���� �� �ֱ�ó�� ��ũ������ ����Ʈ���� �� ������մϴ�. Amazon is designing the player with a consumer electronics company to rectify these issues. �Ƹ����� �Һ��� ���� ��ǰ ȸ�縦 �������ϴ� �÷��̾ �̷��� ������ �����մϴ�. Given Amazon's success in the past I am rather optimistic about their chances. ��ſ� �־��� �Ƹ����� ���� ������ ���� �׵��� ��ȸ�� �����մϴ�.

The music industry is excited and I think users who are heavy consumers of music should be too. ���� ���谡 ���ǰ� ����ڴ��� ���ſ� �� ���Ƶ� �Һ����� ���ǵǾ���մϴ�.

Source: ��ó : NYT ���� Ÿ�ӽ�