Ode to marketing颂营销
In technology startups marketing is often ignored, or when the startup is in troubled waters they are the first to laid of.在科技创业营销是往往被忽视,或当启动是乱世,水域,他们是第一奠定的。
Marketing is cornerstone of any successful enterprise.市场营销的基石,是任何成功的企业。 We should always go for a solid marketing team, which operates with integrity.我们要始终走了坚实的营销团队,运作与完整性。 Their role is to highlight the offering by itself and in contrast with others based on facts and facts alone.它们的作用是强调提供本身和在对比与他人有事实根据和事实。
Here’sa few quotes from notables in business on marketing as excerpted from以下是几个引号,知名人士在业务上的市场营销作为摘自 Tony Varjan托尼沃尔扬 ’s奇摩 post邮政 : :
Peter Drucker (In his 1954 book The Practice of Management): “Marketing is the distinguishing unique function of the business.德鲁克(在他1954年预订管理的实践)说: “营销是区别的独特功能的业务。 A business is set apart from all other human organisations by its marketing activities.商业设置,除了所有其他人类组织,其营销活动。 Any organisation that fulfills its purpose through marketing is a business, and any organisation where marketing is absent or incidental is not a business, and shouldn’t be run as such.”任何组织履行其目的是通过市场营销是一个企业,和任何机构的地方营销是缺席或附带的,是不是一种商业,而不应被运行,例如“ 。
Peter Drucker: “Because its purpose is to create a client, the business has two - and only two - functions… Marketing and Innovation.德鲁克说: “由于其目的是创建一个客户端,其业务有两个-只有两个-职能…营销和创新。 Marketing and Innovation produce results, all the rest are costs…”营销和创新产生的结果,其余所有费用… … “
Jay Abraham: “Marketing is nothing more than educating your prospects and clients to understand, appreciate and desire the self-serving benefits, advantages and results of your services to them, and wanting to have those results for themselves, because they trust you as a purveyor of it.”杰伊亚伯拉罕说: “营销是什么以上的教育,您的前景和客户的了解,欣赏和愿望,自我服务的好处,优势和成果,您的服务给他们,并希望有这些成果,为自己,因为他们信任你作为一个purveyor它“ 。
United Kingdom Chartered Institute of Marketing: “Marketing is the management process which identifies, anticipates and supplies customer requirements efficiently and profitably.”英国特许营销学院: “营销是管理过程中确定,预计和供应客户的要求,高效率和有利可图的” 。
World Marketing Association: “Marketing is the core business philosophy which directs the processes of identifying and fulfilling the needs of individuals and organizations through exchanges which create superior value for all parties.”世界营销协会: “营销是核心的经营理念,指挥过程中确定和实现的需要,个人和组织,通过交流,创造卓越价值,各方” 。
Peter Drucker: “Foreign managers take marketing seriously.德鲁克说: “外国管理人员采取的营销严重。 In most American companies marketing still means no more than systematic selling.在大多数美国公司的营销手段仍然不超过系统的销售。 Foreigners today have absorbed more fully the true meaning of marketing: Showing what is value of the customer.”外国人今天吸收了更充分的真谛营销:显示什么是价值的客户“ 。
American Marketing Association: “Marketing is a process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.”美国市场营销协会: “市场营销的过程,就是一个规划和执行的概念,定价,促销和分销的观念,商品和服务,创造交流,满足个人和组织的目标” 。
Tom St. Louis: “Marketing is communicating value.”汤姆圣路易斯: “营销是沟通的价值” 。
Robert G. Allen: “Marketing is about setting up automatic, repeatable systems that create the environment where people want to buy from you, instead of you having to sell.”罗伯特g.李鹏飞说: “营销是关于设立自动,可重复的系统创建的环境下,人们想从您那里进行购买,而不是你有出售” 。
Jonar Nader: “Marketing is engineering the future.” jonar纳德说: “营销是工程的未来” 。
Tom Peters: “Without marketing you are nothing.”汤姆彼得斯说: “没有营销你无关” 。
Filed under提起下 Marketing市场营销 , , Technology技术 | |
| |
RSS 2.0 2.0 | |
Email this Article电子邮件此文章
You may also like to read您也可以想读 |



